"Many heritage brands face a similar dilemma when it comes to completely rethinking their core business. In fact, it's the same dilemma faced by all organizations today. The idea of pivoting is often paralyzing. The sad truth is, a vast majority of people within organizations choose to clip paychecks. Their threshold to push against the "system" and fight for what's right is often diminished by their need for self preservation." What's next??