These are consequential times. Higher education institutions stand at a crossroads, with the opportunity to transition from being competent in many areas to excelling in a select few. It is not about doing more with less; it is about doing less with less. The main metric should no longer be pre-pandemic standards. We must stop comparing our organization to the pre-pandemic era, as the goal is not to revert to that period. The business model has fundamentally changed, with the pace of change accelerating. The changes that have occurred and are emerging cannot be reversed. Some view the pandemic as an interruption, believing we will eventually return to the old normal. However, others see it as a disruption, driving innovation for the future. This forward-looking perspective is crucial and timely, emphasizing the need for courageous leaders who can drive transformation. Higher education must look forward to the opportunities of the next decade, not backward.