A simple word that when asked followed by a question mark can lead to powerful insights. In the fast paced world we work in we are consumed with “what” we are doing and “how” we are doing it. We need to spend more time asking “Why?”. “Why” is what will motivate us to do better. “Why” is what others will follow. If you want to understand the importance of “why” take a look at Simon Sinek's Ted Talk. If you’re trying to move your organization forward and not getting the results you want consider if you have shared “why”.